I found it’s important to let it dry on the skin before smelling it, which can take a few minutes. There are big differences after a few hours, and up to a day after applying to the skin.Summary, in order of my favorites first:1. Jean Paul Gaultier Le Male Parfum, Eau de Parfum Intense - Excellent pleasant, complex, strong and longest lasting, so can apply less of it. Caution the spray sizes come in sealed tin cans, requiring a can opener to get the spray bottle out! The smallest 0.24 fl oz one is not a spray, and good for a trial amount or for traveling use.2. Dolce & Gabbana The One, Eau de Toilette Pour Homme - Excellent, pleasant, complex, and long lasting. Maybe the best smell, but not as strong or long lasting as Jean Paul.3. Emporio Armani [Beauty] Stronger With You Eau De Toilette Pour Homme - Excellent, pleasant, complex, but not as strong or long lasting as Dolce & Gabbana or Jean Paul.All three of the above are my favorites, with the Dolce Gabbana and Emporio Armani smelling close to the same, and the Jean Paul possibly a little more masculine after drying a while.The value for the cost depends highly on the size you buy, and how strong and long-lasting you want, because you don’t need to use as much with the stronger ones. The Jean Paul is still very noticeable 24 hours later, and the others less so.4. Calvin Klein Obsession for Men Eau De Toilette - Excellent, pleasant, fresh, and long lasting. Also one of my favorites. Maybe a slight step below the above three, depending on one’s particular preferences and occasions, but one that I will definitely use confidently.5. Versace Man Eau Fraiche, Eau De Toilette - Very nice smell, but very weak and short lasting, so need to apply a large amount, and even then hardly noticeable hours later.6. Azzaro The Most Wanted Eau De Parfum Intense - Complex, possibly more masculine, leathery scent. Not one of my favorites. Not any unpleasant smells, but not as pleasant to me as the 5 above, so I gifted it to someone to liked it.7. Calvin Klein Eternity Parfum (Not the Eau De Toilette which I didn’t try, and received better user ratings than the Parfum). I tried the Parfum thinking it would last longer, but didn’t realize they might be total different scents. I don’t like the Eternity Parfum, because after it dries, I get some notes of an unpleasant smell. It’s not terrible, but I don’t want any negative smells, so I won’t continue to use this one. Maybe the Eau De Toilette version of Eternity is better; I assume so, due to user ratings, but I haven’t tried that version.